creative director/art • designer
The CMA's Event
Dollar General
Dollar General is not known for having brand named products & not a destination for health & beauty.
We created a fun experiential booth at the CMA’s. With country artist visits & social post frames to get the word out about the great brands they can find at Dollar General.
experiential, social
BRONZE Effie Winner
SILVER Effie Winner
Save the Undies
Dollar General
Girls doubt their protection by wearing their ‘period panties’ & just blame themselves for when they leak.
We gave undies a voice by empowering girls to take a stand & stop putting up with leaks.
FSI, digital, sampling, in-store
We Got U
Walmart
Millennials will shop Walmart for cleaning products, but don’t realize there’s more in-store for them with UbK.
We developed a year long digital & social program. Pushing different time period activations with partners that are specifically targeted to her in order to get her in store.
digital, social, packaging, in-store
BRONZE Effie Winner