U by Kotex | mysite

The CMA's Event
Dollar General

Dollar General is not known for having brand named products & not a destination for health & beauty.

We created a fun experiential booth at the CMA’s. With country artist visits & social post frames to get the word out about the great brands they can find at Dollar General.

experiential, social

BRONZE Effie Winner

SILVER Effie Winner

Save the Undies
Dollar General

Girls doubt their protection by wearing their ‘period panties’ & just blame themselves for when they leak.

We gave undies a voice by empowering girls to take a stand & stop putting up with leaks.

FSI, digital, sampling, in-store

We Got U
Walmart

Millennials will shop Walmart for cleaning products, but don’t realize there’s more in-store for them with UbK.

We developed a year long digital & social program. Pushing different time period activations with partners that are specifically targeted to her in order to get her in store.

digital, social, packaging, in-store

BRONZE Effie Winner