Wipes

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Hug the Mess

 

Parents think of Huggies wipes for diapering. So when their kids stop wearing diapers, they also stop buying Huggies wipes.

 

But wipes can be used for more then just diapering. By showcasing the usage more prominently & having the branding take a step back, parents see the various, fun everyday messes that their kids get into vs just associating ‘Huggies’ to diapering.

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print, digital, in-store