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creative director/art • designer
New Microliner
Women think of LBL pads to be bulky
& not right for her minimal leakage problem.
Poise came out with the Microliner, which is comparable to the period liner that she is currently using, but made specifically for light bladder leaks.
FSI, digital, sampling
Ditch Your Fem Pad
Women would use fem care products for their LBL, avoiding going to the incontinence section.
We created signage in the fem care aisle that drove them to the adult care aisle/section, a scary place for them, by intersecting humor & normalizing the symptom through our Oops Fairy.
FSI, digital, in-store
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