creative director/art • designer
New Microliner
Women think of LBL pads to be bulky
& not right for her minimal leakage problem.
Poise came out with the Microliner, which is comparable to the period liner that she is currently using, but made specifically for light bladder leaks.
FSI, digital, sampling
Ditch Your Fem Pad
Women would use fem care products for their LBL, avoiding going to the incontinence section.
We created signage in the fem care aisle that drove them to the adult care aisle/section, a scary place for them, by intersecting humor & normalizing the symptom through our Oops Fairy.
FSI, digital, in-store
Your Poise Moment
The moment she realizes that she has LBL, Poise will be there for her.
We were at those moments. A trial kit for when she is shopping for diapers and a deselecting shelf-strip to help her decide which absorbency is right for her.
Possible add-ons for following year - Cling by period pad dispensers in store bathrooms pushing a free sample, & PDQ trays in the femcare aisle next to period pads.
in-store, sampling, poster