Stop following trends. Start them.

As a kid, I never had Barbie dolls. I had a Wonder Woman doll. And she had me playing differently.

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In my career span, I first started off just making things look pretty. Now, I’m always pushing for big ideas with fresh ways to activate them while keeping them grounded in strategy and insights. Making sure the work still looks pretty kick-ass and mentoring others to do the same.

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