creative director/art • designer
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PEPTO
Be Covered
Shoppers will stock up on groceries for that big holiday dinner. But don’t think about the consequences of overeating that usually occurs at these occasions.
We remind them during their shopping journey to get Pepto along with their
traditional food items. Giving them a worry-free holiday.
The ‘Eat, Drink & Be Covered’
campaign started here.
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in-store: display, floor graphic, shopping cart
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METAMUCIL
Down with Cholesterol
Metamucil is always displayed on the bottom shelves within the aisle, making it hard to sometimes locate.
We created shelf banners in the line of sight that forced the shopper’s eye to look down with an arrow icon as well as copy.
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in-store: shelf sign
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Back to College
Walmart
Back to College shopping at Walmart means cleaning supplies, dorm accessories, but not really health & beauty products.
We developed a dorm poster that was handed out to college students during the Best in Class BTC event. Giving fun tips & reminding them of other products they will need on campus.
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poster
